Pivot Points podcast
The art of reinvention across companies and continents with Duncan Edwards OBE, CEO of BritishAmerican Business
Episode 22: In conversation with Duncan Edwards OBE, CEO of BritishAmerican Business
I’m conscious that there’s more than one way to heaven – there’s no single approach to leadership, and mine is a lot of leading by doing.
Duncan Edwards CEO, BritishAmerican Business
What does it take to tear up a successful career and thrive again on the other side of the world?
Duncan Edwards spent 30 years at the top of the media industry before making the boldest pivot of his life: changing career, changing continent, and changing cultures in one decisive move.
Today, as CEO of BritishAmerican Business, he’s a driving force in shaping transatlantic trade and investment. His work strengthening ties between the UK and the US earned him an OBE – recognition of a career defined by bold leaps and lasting impact.
I have the enthusiasm gene in me, to a greater extent than the talent gene. I’m an enthusiast, and I suspect that whatever line of work I ended up in, I’d have found it enjoyable and fun.
Duncan Edwards OBE CEO, BritishAmerican Business
In this episode, Duncan shares:
- Why the shared English language hides the real cultural divide between the UK and US.
- Why international expansion fails unless leaders personally commit.
- Why energy and consistency often outshine raw talent in leadership.
- How “leading by doing” has guided him across industries, continents, and pivotal moments.
- Whether you’re facing disruption, scaling across borders, or rethinking your next chapter, Duncan’s story is a blueprint for bold reinvention.
To tune in, head here:
“Until you’re senior in an American organization, you can just think you’re working for a British company.”
Duncan Edwards CEO, BritishAmerican Business
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