Healthcare
Credibility is the advantage
Growth, AI, new access pathways, and digital challengers are reshaping how healthcare organizations are evaluated by patients, providers, talent and investors. In a digital-first world – where everyone is competing with you for attention – a clear, contemporary identity is just as important as clinical outcomes. In this new landscape, credibility can no longer be assumed. It has to be expressed.
Clarify your credibility
Today’s leaders must navigate nonstop change with conviction. Now is the time to set a direction that cuts through the noise, unites teams, and makes change stick.
SimonMed
Repositioning a healthcare leader for the longevity era
As healthcare shifts toward prevention, SimonMed’s brand needed to better reflect its innovation and clinical expertise as a longevity leader. We created a new positioning, identity, and digital experience around the promise “More life for living”, connecting physicians and consumers while expanding access to proactive healthcare.
Chartis
Driving healthcare transformation by putting better into action
Shape a business that’s ready for whatever the future brings. Chartis’ purpose to improve the delivery of healthcare was lived internally but not reflected in its brand. We aligned their external story with their mission to strengthen their impact.
Nexpring Health
Redefining the future of Assisted Reproductive Technology (ART)
Value beyond the deal. Nexpring was borne out of Astorg’s acquisition of Hamilton Thorne. This created a global leader in the market that demanded the creation of a unifying brand strategy to bring together nine disparate entities under a single, compelling identity.
Impact Laboratories
A new identity to elevate a business for global expansion
Impact Laboratories approached needed to secure investment but struggled to translate complex science into a compelling story. We clarified their positioning, simplified their narrative, and created a confident brand, transforming them into a business that felt credible, scalable, and investment-ready.
Clario
Creating a market-leader in medical imaging
Following the merger of ERT and Bioclinica, Brandpie created a new brand for the combined organization: Clario. The business needed a clear identity that unified its capabilities and signaled its role in advancing medical research. A new positioning and identity express clarity and scientific leadership.
Confluent
Aligning a business to help a country in pain
A vision to lead. Confluent Health, a nationwide network of therapy and rehab services with over 1,500 sites of care, lacked a compelling brand and unifying story. With a new CEO and Leadership team at the helm we helped them meet this challenge.
Don’t just take our word for it
I am very proud of the way this came together and am happy about all the positive responses I have been receiving […] Having a brand that better represents who we are and where we are going will pay large dividends with employees and in the market.
Joe Eazor Clario, President and Chief Executive Officer
We came to Brandpie with the enormous challenge of telling our story inclusive of 50+ brands, four distinct business units and numerous audience groups. They led us through a collaborative and engaging process that ultimately got our entire executive team excited about where we are going. We now have a complete brand identity that is simple, powerful, and lasting.
Meg Dietzel Confluent Health, CMO
Brandpie has been a true collaborative partner, and the ‘Believe in better’ idea perfectly captures the truth of our business and will help drive our future success.
Colleen Kuesel Chartis, CMO
I am very proud of the way this came together and am happy about all the positive responses I have been receiving […] Having a brand that better represents who we are and where we are going will pay large dividends with employees and in the market.
Joe Eazor Clario, President and Chief Executive Officer
We came to Brandpie with the enormous challenge of telling our story inclusive of 50+ brands, four distinct business units and numerous audience groups. They led us through a collaborative and engaging process that ultimately got our entire executive team excited about where we are going. We now have a complete brand identity that is simple, powerful, and lasting.
Meg Dietzel Confluent Health, CMO
Brandpie has been a true collaborative partner, and the ‘Believe in better’ idea perfectly captures the truth of our business and will help drive our future success.
Colleen Kuesel Chartis, CMO
Latest publications
Thinking that helps healthcare leaders protect and compound credibility during moments of change.
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