The neuroscience of leadership & identity with Chairman of Neuro-Insight, John Zweig

Episode overview

Dave speaks with former-WPP leader and neuromarketing pioneer John Zweig about the real forces that drive effective leadership, collaboration, and career-defining pivots. John reveals how shared mission, unconscious motivation, and identity shape the way people and organisations truly behave.

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We talk often about the mentors that change your career. This week, we have the pleasure of speaking to one closely entwined with Dave’s journey, John Zweig.

Many of Dave’s tenets in leadership can be traced back to John, whose own journey is laden with huge roles, like those at Procter & Gamble, and WPP.

The perspective that this offers him is utterly unique – John’s path equips him with a powerful critique of ‘modern conglomerate synergy’, and the solution to it.

Join us for a riveting conversation in which John talks through the difference between good product and good identity, how to decode what truly motivates you, and whether the best pivots in your life are rational, or emotional.

You will learn:

• How shared mission outperforms shared metrics when it comes to collaboration and culture.
• Why 80% of decision-making is emotional and unconscious, and what that means for leaders and brands.
• The difference between good products and a true identity that emanates from the inside out.
• How neuromarketing tools like Neuro Insight reveal what really sticks in long-term memory.

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