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John Zweig, Chairman, Neuro-Insight

E47: Neuro-Insight Chairman, John Zweig

Dave speaks with former-WPP leader and neuromarketing pioneer John Zweig about the real forces that drive effective leadership, collaboration, and career-defining pivots. John reveals how shared mission, unconscious motivation, and identity shape the way people and organisations truly behave.

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Reports

Latest reports

Thought-leadership to move businesses forward with clarity, conviction, and momentum.

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Energy Magazine – issue 5
  1. Energy

Energy Magazine – issue 5

Energy Magazine – issue 4
  1. Energy

Energy Magazine – issue 4

CMO report 2025
  1. Leadership voices

CMO report: it’s time for CMOs to lead culture

CEO report 2024
  1. Leadership voices

CEO report 2024: a pivotal moment for purpose

Pivot Points podcast

What it takes to lead through a pivotal moment, straight from those who’ve done it

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The neuroscience of leadership & identity with Chairman of Neuro-Insight, John Zweig
  1. Podcast

E47: Neuro-Insight Chairman, John Zweig

The unmeasurable metric: leading through a regeneration with the Lost Gardens of Heligan’s CEO, David Harland
  1. Podcast

E46: David Harland, CEO, The Lost Gardens of Heligan

How Alexandra Palace makes plans in centuries, not quarters with CEO Emma Dagnes OBE
  1. Podcast

E45: Emma Dagnes OBE, CEO, Alexandra Palace

Apple, Adobe and beyond: how Matt Strain became an ‘AI whisperer’
  1. Podcast

Apple, Adobe and beyond: how Matt Strain became an ‘AI whisperer’

The selfless path to getting what you want with Co-Founder of Acertitude, Kevin O’Neill
  1. Podcast

E43: Kevin O’Neill, Co-Founder of Acertitude

The Olympian’s mindset: creating a winning team with gold medal winner & President of Swimathon Foundation, Duncan Goodhew MBE
  1. Podcast

E41: Duncan Goodhew MBE

Creating the long-term antidote to short-term politics with Co-Founder of the National Strategy Project, Catherine Day
  1. Podcast

E40: Catherine Day, Co-Founder, National Strategy Project

Insights

Fuel for restless minds

insight Results

The efficiency is real. Sameness is the risk
  1. Article

The efficiency is real. Sameness is the risk

From city finance to social impact: how Gary Teper pivoted to combat homelessness
  1. Podcast

E48: Gary Teper, The Housing Network

The neuroscience of leadership & identity with Chairman of Neuro-Insight, John Zweig
  1. Podcast

E47: Neuro-Insight Chairman, John Zweig

The unmeasurable metric: leading through a regeneration with the Lost Gardens of Heligan’s CEO, David Harland
  1. Podcast

E46: David Harland, CEO, The Lost Gardens of Heligan

Global growth in Asia exposes local brand thinking
  1. Article

Global growth in Asia exposes local brand thinking

How Alexandra Palace makes plans in centuries, not quarters with CEO Emma Dagnes OBE
  1. Podcast

E45: Emma Dagnes OBE, CEO, Alexandra Palace

Apple, Adobe and beyond: how Matt Strain became an ‘AI whisperer’
  1. Podcast

Apple, Adobe and beyond: how Matt Strain became an ‘AI whisperer’

How to choose the right brand consultancy in Asia
  1. Article

How to choose the right brand consultancy in Asia

The selfless path to getting what you want with Co-Founder of Acertitude, Kevin O’Neill
  1. Podcast

E43: Kevin O’Neill, Co-Founder of Acertitude

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