Energy
Clarity through complexity
Energy businesses are under pressure to balance immediate demands with long-term growth, innovate at speed, and stay relevant in a shifting market. We’re a branding agency for energy companies, helping you navigate these tough pivotal moments with ease.
Shape tomorrow
This is a reset moment. Standing still is a decision to fall behind. Now is the time to clarify your intent, sharpen your story, and mobilize your people around your biggest, boldest idea yet.
SLB
Repositioning a world-leader in the energy transition
Pivot with purpose. With a century in oil and gas, Schlumberger had evolved beyond its roots. The shift to SLB signalled a clearer role as a technology company driving energy innovation for a balanced planet.
Statkraft
Renewing the world’s energy through a supercharged vision
With plans to expand its global reach, Statkraft needed a unifying direction. Renew the way the world is powered gave the business a sharper vision and a clearer platform for growth.
Höegh Evi
Rebranding the vital link in the energy value chain
As Höegh LNG diversified into clean energy solutions, the brand needed to signal change without losing its heritage. Höegh Evi marked that evolution with clarity and confidence.
HS Orka
Shifting perception to build trust and power a nation
HS Orka needed to shift public perception and build deeper trust with its communities. Respectful Innovation gives the business a stronger narrative for progress, rooted in care, circularity, and place.
OneSubsea
Creating the new world leader in subsea technology
OneSubsea was created following the joint venture between SLB, Aker Solutions, and Subsea7. A bold identity system united legacy businesses and gave the new brand a clear, independent role in subsea technology.
Relevate Power
Elevating a renewable challenger to the next level
Relevate Power needed a bold new brand to support growth and secure investment to scale. Inspired by the balance between nature, humanity and technology, the new identity positions Relevate Power as a next-generation energy transition brand.
Don’t just take our word for it
Brandpie helped us navigate this pivotal moment with confidence and creativity. Their deep sector knowledge, expertise, and dedication to this process ensured we created a name, brand and digital experience that will deliver for our business.
Erik Nyheim Höegh Evi, CEO
We are extremely proud and satisfied with the new brand position and roll-out. The reception internally and externally has been outstanding. Brandpie led our thinking and process beyond what we were ready to contemplate originally – through collaboration mindset and challenging opinions. Thank you for the invaluable contribution to this once-in-a-generation event for the company.
Olivier Le Peuch SLB, CEO
I’ve been through a few rebrands and this was by far the most impressive. The Brandpie team were phenomenal – well organized, full of ideas, and incredibly determined, they captured the perfect balance of creativity and execution.
Matthew Wenger Relevate Power, CEO and Co-Founder
We keep thinking we’re asking things that are impossible and you actually come back and deliver – it’s really amazing.
Eva Blatch Subsea JV Integrations Manager, SLB. Corporate Strategy & Brand Manager, OneSubsea
Brandpie helped us navigate this pivotal moment with confidence and creativity. Their deep sector knowledge, expertise, and dedication to this process ensured we created a name, brand and digital experience that will deliver for our business.
Erik Nyheim Höegh Evi, CEO
We are extremely proud and satisfied with the new brand position and roll-out. The reception internally and externally has been outstanding. Brandpie led our thinking and process beyond what we were ready to contemplate originally – through collaboration mindset and challenging opinions. Thank you for the invaluable contribution to this once-in-a-generation event for the company.
Olivier Le Peuch SLB, CEO
I’ve been through a few rebrands and this was by far the most impressive. The Brandpie team were phenomenal – well organized, full of ideas, and incredibly determined, they captured the perfect balance of creativity and execution.
Matthew Wenger Relevate Power, CEO and Co-Founder
We keep thinking we’re asking things that are impossible and you actually come back and deliver – it’s really amazing.
Eva Blatch Subsea JV Integrations Manager, SLB. Corporate Strategy & Brand Manager, OneSubsea
Where we create value
Energy companies are not short on ambition. The challenge is making that ambition clear, credible and easy to act on. Brand strategy turns complex change into something people can understand and support. It helps leaders explain where the business is going, why the shift matters and what role customers, investors, employees and partners can play in moving it forward.
Energy transition can blur categories, portfolios, and market perception. Clear positioning gives the business a sharper role in the market and a stronger reason to be chosen.
Technology, infrastructure, and innovation need a story people can follow. A stronger brand narrative makes complex energy ideas easier to understand, trust and support.
Change loses momentum when people hear different versions of the story. A clear narrative gives leadership teams shared language and gives employees a reason to move in the same direction.
Energy brands operate under scrutiny. Consistent messaging, identity, and experience help build confidence with communities, partners, investors, and internal teams.
Growth, acquisition, investment, and expansion can stretch a brand quickly. Strong brand architecture and identity systems help energy businesses scale without losing clarity.
Our energy brand services
Energy businesses often need more than a new identity. The strongest brand work connects strategy, story, culture, digital experience and activation, so change is understood inside the business and believed in the market.
Set a clear direction for growth, transition or transformation, giving leaders and teams a shared ambition to move behind.
Create positioning, identity, messaging and architecture that make a complex energy business easier to understand and harder to ignore.
Build the internal alignment needed to turn strategy into action, helping people understand the change and their role in delivering it.
Translate complex energy stories into digital experiences that build trust, guide audiences, and make the business easier to engage with.
Bring the brand into the market with sharper messaging, launch activity, and campaigns that help the story land with impact.
Latest publications
Industry-leading publications that challenge assumptions, sharpen strategy, and help energy brands lead.
Let’s talk
Ready to lead in the transition? Get in touch to see how we can help.
Still have questions?
An energy branding agency helps businesses turn complex change into a clear, credible story for the people who shape their future. In a sector facing transition, scrutiny and competing demands, brand can connect strategy, purpose and proof, helping employees, investors, partners and communities understand where the business is heading and why it matters.
The right time is often during a pivotal moment, such as a merger, a strategic pivot into clean energy, a new strategy, or a shift in public perception. If the brand no longer reflects where the business is heading, that gap can slow growth and weaken trust with stakeholders.
An energy branding agency understands the specific pressures of the sector, including the energy transition, regulation, complex stakeholders and public scrutiny. This helps ensure the brand strategy is not only distinctive, but also credible and relevant to the audiences that shape an energy business.
The transition is reshaping how energy businesses are judged by investors, partners, talent, and communities. Branding helps turn a complex shift into a clear, credible story, so the business can show how it is changing, why it matters and where it is heading next.