Partners at pivotal moments
Leadership change, merger, acquisition, divestment, IPO, category shift – these are events when everything matters.
We have partnered with over 150 businesses to build brands in the high-stakes, high-value moments that drive impact and growth.
Creating the new world leader in subsea technology
OneSubsea: a joint venture, driving the subsea era.
Bringing together the engineering and technology capabilities of SLB, Aker Solutions and Subsea7, OneSubsea was born. To optimize and decarbonize subsea operations to expand the frontiers of subsea for a sustainable future.
We created an entirely new sector-defining brand, inspired a merged workforce of 11,000 at launch, and rolled out an impactful go-to-market campaign that befitted this new subsea powerhouse – captivating all stakeholders and customers alike.
Rebranding the vital link in the energy value chain
Introducing Höegh Evi: The vital link to secure transition.
In 2023, Höegh LNG unveiled a new strategy, focusing on their expertise while expanding into marine infrastructure solutions for clean energy. This diversification marked a pivotal moment, as they embraced their growing role in both energy security and transition—prompting a refresh of their name, positioning, and identity. We delivered a new brand which amplifies Höegh’s ability to connect the needs of today and tomorrow, symbolizing the company’s evolution—innovating for the future while honoring its history.
Creating meaningful change
We align purpose, brand and culture – the drivers of meaningful change – to create impact at pivotal moments for your business.
Latest news
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CEO insights
Pivot Points podcast
Welcome to Pivot Points, the podcast that delves deep into the expertise of visionary leaders who’ve successfully taken their business through a complex pivotal moment to unlock growth. We share the experiences of business leaders who’ve handled these critical inflection points; from leadership changes, mergers, acquisitions and joint ventures, to jumping an ‘S’ curve, or making a category pivot to drive future success.
CEO insights
CEO Report 2024: A pivotal moment for purpose
With businesses facing an increasingly challenging landscape, our findings this year show that this is a pivotal moment for purpose. CEOs recognize that purpose has firmly become a strategic business imperative. Yet, many are still struggling to operationalize it—missing an opportunity to solve key business challenges. Dive into the report to find out how businesses, such as United Airlines, Royal Albert Hall, and Baker Tilly, navigate today’s complex environment by integrating purpose.