Partners at pivotal moments
Leadership change, merger, acquisition, divestment, IPO, category shift – these are events when everything matters.
We have partnered with over 150 businesses to build brands in the high-stakes, high-value moments that drive impact and growth.
Rebranding the vital link in the energy value chain
Introducing Höegh Evi: The vital link to secure transition.
In 2023, Höegh LNG unveiled a new strategy, focusing on their expertise while expanding into marine infrastructure solutions for clean energy. This diversification marked a pivotal moment, as they embraced their growing role in both energy security and transition—prompting a refresh of their name, positioning, and identity. We delivered a new brand which amplifies Höegh’s ability to connect the needs of today and tomorrow, symbolizing the company’s evolution—innovating for the future while honoring its history.
Creating meaningful change
We align purpose, brand and culture – the drivers of meaningful change – to create impact at pivotal moments for your business.
Latest news
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CEO insights
Pivot Points podcast
Welcome to Pivot Points, the podcast that delves deep into the expertise of visionary leaders who’ve successfully taken their business through a complex pivotal moment to unlock growth. We share the experiences of business leaders who’ve handled these critical inflection points; from leadership changes, mergers, acquisitions and joint ventures, to jumping an ‘S’ curve, or making a category pivot to drive future success.
The tipping point
It’s time for CMOs to lead culture
What started as a hypothesis became something far more urgent. To understand how the role of the CMO is evolving, we spoke with 50 marketing leaders across industries. Their message was clear: the boundaries between brand, culture, and employee experience are disappearing—and CMOs are leading the change. This report explores how marketing leaders are becoming architects of culture, using the tools of storytelling, digital engagement, and experience design to shape not just customer perception, but internal culture.