Pivot Points podcast
Fasthosts: getting comfortable with the uncomfortable with Rupert Bedell, Managing Director
Rupert Bedell began his journey as an aspiring engineer—but through roles at NatWest, HSBC, American Express, and more, he’s evolved into a marketing master.
Now, as Managing Director at Fasthosts, he’s pivoted from transforming industry titans to nurturing a challenger brand.
In this conversation, discover how to navigate the ever-changing world of performance marketing, curate a thriving culture, and master the art of shifting industries.
A CEO has three important jobs: decide the direction of the company, hire fantastic people who can get you there, then create a culture where they’re at their best.
Rupert Bedell Managing Director, Fasthosts
This episode covers:
- The transformation of marketing in the technological age, shifting from creativity to performance.
- Rupert’s remarkable journey from engineering to finance to marketing, pivoting across industries effortlessly.
- The art of brand building, aligning your internal culture with external brand promises.
- Challenges and opportunities presented by MarTech, and the need for to balance technical capabilities with brand strategy.
The creativity in big brands has been poor in the last 10 years. We’re nowhere near where we were in terms of original thinking and brilliant campaigns.
Rupert Bedell Managing Director, Fasthosts
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