Pivot Points podcast
CR Labs: how to breathe new life into a brand with Andrea Mandel-Mantello, Chairman
Investing in a bankrupt business isn’t usually the most appealing option, but for Andrea Mandel-Mantello, it was a stroke of genius.
The Cesare Ragazzi name was known throughout Italy when Andrea took over. Through a strong rebrand, resilience, and passion for improving people’s lives, Andrea’s brand now brings those values to a staggering 26 countries.
Join us on Pivot Points to discover how Andrea brought a household name back from the brink of bankruptcy.
People were always working quite positively within the company, but the smiles started to increase every time that we were coming into the company as time went on, and people started understanding the great contribution that each worker in the company was giving.
Andrea Mandel-Mantello Chairman, CR Labs
Key takeaways from this episode:
- How Andrea took a bankrupt company and breathed new life into the Cesare Ragazzi brand.
- The perseverance required to turn a company around and repay its debts.
- How strategic partnerships and innovative marketing are key to internationalisation.
- The importance of keeping a dedicated team motivated and aligned with your company’s mission.
When we took it over, Cesare Ragazzi was a company known to over 80% of Italians, so we took the brand forward from that point.
Andrea Mandel-Mantello Chairman, CR Labs
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