Challenge
Wipro was entering a new chapter.
Already a global leader in technology services and consulting, the business had ambitious plans to accelerate growth, strengthen its position higher up the value chain, and create greater value for clients.
To realize that ambition, Wipro needed to evolve. New capabilities, new leadership behaviors and new ways of thinking were required across the organization. At the same time, it faced intense competition for talent, with many prospective candidates viewing the company through the lens of its past rather than its future.
The challenge was clear: how could Wipro turn its own transformation into an advantage and attract people who wanted to help shape what the company was becoming, not simply join what it had been?
Idea
We worked with the Leadership Team on two strategically important talent initiatives. First, a brand aligned Employer Value Proposition (EVP). Second, a Leadership framework that defined the behaviors required for future success.
“Reinvent Your World” was the central idea that drove the EVP. A platform that captured the transformation underway across Wipro and invited people to be part of it. The idea reflected the company’s ambition to reinvent how it creates value for clients through technology, consulting and innovation. It highlighted the opportunity to work on challenges with real impact for businesses, communities and society. And it positioned Wipro as a place where individuals could reinvent themselves too—developing new skills, accelerating their careers and shaping the future alongside the business.
Importantly, Reinvent Your World extended far beyond recruitment. It became a strategic foundation for talent and leadership initiatives across the organization, including the new Leadership Framework. Working with the Top 100 Leaders, we defined the behaviors, mindsets and capabilities needed to deliver Wipro’s next phase of growth — and delivered sessions with Leaders from across the world, ensuring they understood the expectations and took them back into the business.
By turning their own transformation into a compelling proposition, Wipro was able to drive desired behaviors with existing employees and attract the talent needed to accelerate future growth.
