Challenge
The world is on the cusp of a longevity revolution, with healthcare shifting from treating illness to predicting and preventing it. From managing sickness to helping people live longer, healthier lives.
As one of the largest outpatient medical imaging providers in the US, SimonMed was already built for this moment – with advanced diagnostic capabilities and clinicians trusted for their expertise.
But though business was already strong, this new era of longevity demanded that the brand up its game to better showcase SimonMed’s capabilities and seize the opportunity of the changing healthcare landscape.
This meant a strategic pivot was needed to position the business as a health-tech and longevity leader. A leader that is democratizing access to precision diagnostics. A leader that’s enabling more people than ever to identify potential risks and take proactive action to protect themselves against cancers, heart disease, stroke, cognitive decline, musculoskeletal issues and other diseases.
SimonMed needed a brand that could honor their decades of innovation and clinical credibility while stepping confidently into a more consumer‑led future. One that could speak with authority to physicians dealing with serious clinical issues, yet with empathy to people choosing to take control of their health earlier.
Idea
We repositioned SimonMed as a health tech and longevity leader for this new age. A positioning grounded in clinical expertise, but with a lifestyle feel full of humanity and empathy.
At the heart of the brand sits a simple promise: “More life for living.
This powerful creative idea serves as an invitation for people to take advantage of the advances in AI-enabled medical technologies. And to look after their future selves by taking action today.
What we delivered
Positioning
Read moreReframing SimonMed as a healthtech and longevity leader, grounded in clinical expertise, designed to democratize access to proactive care.
Website
Read moreTranslating the new brand into a scalable, intuitive platform that drives conversions, builds trust, and makes proactive care accessible.
Visual & verbal identity
Read moreCreating a confident, human identity that bridges clinical precision with lifestyle warmth. Built to empower, connect, and scale.
Precision diagnostics as an enabler of longevity
The focus on longevity is a cultural phenomenon that’s being driven by advances in AI, healthtech and scientific knowledge – giving clinicians newfound understanding of the factors that impact future health.
The increasing awareness of longevity has led to a growing desire to understand, optimize, and extend personal health. But much of the longevity space is dominated by inflated claims, luxury pricing, and inaccessible models of care. SimonMed offers something different: evidence-led, clinically rigorous, and built to scale.
More life for living
That’s why we reframed SimonMed as a brand that makes advanced proactive health insights available to more than just the fortunate few.
The new positioning, “More life for living” now reflects a modern, optimistic, and inclusive view of longevity. It drove a complete transformation of SimonMed’s brand expression: shaping a new visual and verbal identity that better communicates the sophistication, humanity, and ambition of the business. That identity comes to life on a fully reimagined digital platform, designed to fuel business growth, educate patients, and create a seamless journey for both clinicians and consumers.
The end result is a brand that feels as empowering as it is expert. One that turns diagnostics from something reactive and intimidating into something proactive and inspiring.
Before
After
Let’s talk
What would you like to discuss? We’re here to listen.