A brand ready for the future. A website stuck in the past.
SimonMed was shifting from diagnostics to prevention, from clinical to consumer, from reactive care to proactive longevity. Its website needed to reflect this shift.
The digital experience was outdated, fragmented, and hard to navigate. Patients couldn’t easily find services. Providers weren’t clear on the offer. And a huge commercial opportunity (preventative scanning) was going untapped.
The objective was clear: bring the new brand to life online. Reflect the new visual identity. Create a digital experience worthy of a modern, healthtech leader. And critically, unify a fragmented story into one simple, clear, and human-centered narrative.
Bringing the pivot to life
We designed and built a bespoke, curated, modular WordPress platform engineered to scale, perform, and support SimonMed’s growing ambitions. Now, the website is driving the business forward.
The website was a chance to bring SimonMed’s strategic pivot to life. Our brief?
• Tell one unified brand story across patients, providers, and payers.
• Support future growth in online bookings and direct-to-consumer sales.
• Feel like a brand born in the healthtech era, not the healthcare past.
One brand. Two audiences. Endless potential.
The website is built to support both clinical referrals and consumer-led health journeys through:
• Streamlining the user experience (UX) for faster path to booking.
• Built-in flexibility to scale across services, geographies, and content.
• Storytelling that builds confidence and converts curiosity.
Every choice was made to bridge clinical authority with consumer trust. The result is a platform that doesn’t just look better but works smarter.
Built for what’s next
As SimonMed expands its D2C services and redefines proactive healthcare, the new website will be a key growth engine, connecting purpose, product, and patient in one seamless digital experience.
Built to speak to physicians, patients, and proactive consumers alike, the new website makes the brand’s pivot to prevention feel real, human and accessible, ready to support a new kind of healthcare relationship.
Our approach
A proven, scalable process for high-performance digital experiences:
• Discovery & stakeholder workshops
• UX mapping & information architecture
• Wireframes & UI design
• Custom WordPress build
• Technical SEO & performance optimization
• QA, staging, analytics
• Ongoing evolution
Let’s talk
What would you like to discuss? We’re here to listen.