Challenge

Following the launch of their groundbreaking ALS treatment, Mitsubishi Tanabe Pharma America (MTPA) needed to find a more compelling way to tell their incredible story in order to drive an exciting phase of growth and development in which the organization will triple their employee base and expand into the Canadian market.

Idea

In order to build a strong corporate culture and create trust in their stakeholders, MTPA worked with the Brandpie team to develop a bold new visual and verbal identity system for the evolved brand based on their positioning “In pursuit of the ‘Impossible’”.

Brandpie then translated this overarching idea across all facets of MTPA communications, including a new brand website, brand video, social assets and collateral materials.