Challenge

AstraZeneca’s success is built on a clearly articulated vision – to build a world-class company driven by science. Their purpose captures that idea: we push the boundaries of science to deliver life-changing medicines. But how do you use purpose to unlock potential and engage employees when time is the most precious commodity in healthcare? The challenge was to reduce complexity and red-tape to free up employee time so they can focus on what really mattered.

Idea

Saving 2 million hours:
Time is the most precious asset, so we thought about how the business could save time, create efficiencies and increase productivity in areas where it could enhance business performance. We posted a challenge to AstraZeneca's employees to collectively save 1 million hours and repurpose this time to improve lives around the world. The momentum created exceeded this challenge, unlocking 2 million hours that were better spent on clinical trials.

Powering business progress through simplification

Using VYTALS, our real-time online crowdsourcing solution, employees helped us identify where crucial hours could be saved. Through their involvement we could ensure we addressed their needs and that they were engaged through the process.

Simplification is about saving time that can be better spent on progressing science, helping patients and personal development. We posed an organizational-wide challenge to their 60,000 employees: “Collectively, let's save 1,000,000 hours and repurpose that time on what really matters”.

From change management programs to employee engagement initiatives, the momentum created unlocked 2,000,000 hours of time redeployed into clinical trials to improve over 4 million lives around the world.

Unlocking productivity to

I have always been impressed by Brandpie's ability to generate fresh ideas, navigate ambiguity and deliver real business impact. The work they do continues to play an important role in bringing our purpose, ambition and strategy to life for our people.
Alun Metford

Head of Global Communications