CEO voices
Across industries and geographies, this is how leaders mobilize people, shape culture, and steer their organizations through pivotal business moments.
Brandpie CEO Reports
CEO Report 2024: A pivotal moment for purpose
With businesses facing an increasingly challenging landscape, our findings this year show that this is a pivotal moment for purpose. CEOs recognize that purpose has firmly become a strategic business imperative. Yet, many are still struggling to operationalize it—missing an opportunity to solve key business challenges. Dive into the report to find out how businesses, such as United Airlines, Royal Albert Hall, and Baker Tilly, navigate today’s complex environment by integrating purpose.
CEO Report 2023: Putting purpose to work
The number one challenge for purpose-driven CEOs and implementing it in the organization. Find our where purpose gets stuck and how to put it to work.
Previous reports
A long term view
2022

By 2022, we were starting to see a greater shift to longer-term thinking and more senior ownership of purpose.
A time of uncertainty
2021

In 2021, coming out of the pandemic, CEOs were navigating a new world of work.
A few bold pioneers
2020

By 2020, a few bold CEOs were starting to use purpose to think about the long term.
A new emerging era
2019

Back in 2019, CEOs felt hemmed in by short-termism.
Featuring insights from

James Ainscough
CEO, Royal Albert Hall

Francesca Lagerberg
CEO, Baker Tilly

David Boynton
ex-CEO, The Body Shop

Penny Lee
CEO and President, Financial Technology Association

Sophie Devonshire
CEO, The Marketing Society

Wil Boren
CEO, Nexpring

Sarah Walker-Smith
CEO, AMPA Group

Matthew Wenger
CEO, Relevate Power



