CEO report 2022

With geopolitical uncertainty, an unprecedented talent shortage and inflation reappearing, the challenges for CEOs have never been greater. But so too are the opportunities these moments create.

The successful CEO recognizes that the constantly evolving global market provides the negative and positive forces in which they must build value. Those driven by purpose seem more confident to lead, act and invest. Purpose helps them navigate volatility and provides guidance in times of uncertainty.

This is our fourth year studying CEO perspectives on purpose, and our first year measuring a thousand CEOs in seven markets. While last year’s findings showed that CEOs believe purpose truly powers progress – this year’s findings indicate that CEOs are beginning to act on this belief. In an age where belief leads to action, and action eclipses belief, we are seeing CEOs intensify their purpose practices. From 83% of CEOs claiming they either have or want a purpose statement, to 73% stating that their purpose now directly influences the majority of their decision-making, it is clear that purpose has become a key part of the CEO leadership framework.

As you read the report, you will find we have identified three key themes: purpose matters (and is actioned by purpose-driven leaders), healthy business ecosystems (where CEOs rely on their purpose to align with partners and suppliers), and the employee era (where purpose plays a key role in attracting and retaining the best talent).

Throughout the report you will also notice one common, underlying theme: the need for adaptive leadership. CEOs can use purpose to manage short-term shareholder value, long-term stakeholder value, and build resilience for when the next challenge or opportunity appears.

Dave Allen
Brandpie Founder