What sameness costs you
AI was meant to set tech consultancies apart. Instead, it’s leveled the playing field. When clients can’t tell you apart, procurement steps in and price decides.
For enterprise firms, that sameness is expensive. It shows up as thinner margins, tougher renewals and more deals lost at the final shortlist.
The fix isn’t another capability. It’s a sharper brand.
Defining a distinctive story that reflects the true value you deliver is a challenge. That’s why we’ll be speaking with brand leaders in the field who have built brands that clients choose.
In one hour, the CMOs of Computer Generated Solutions and Mastek will share:
- Why AI-led positioning is pushing enterprise firms into price competition, and how to step out of it.
- How to find a position competitors can’t copy, even when your capabilities look the same on paper.
- How to bring multiple service lines, regions and acquired businesses together under one story clients understand.
- How a distinctive brand supports win rates, renewals and pricing power.
Event details:
When
November 24
Time
2:30 – 3:30 PM GMT
8:00 – 9:00 PM IST
9:30 – 10:30 AM ET
You’ll hear from
David Grabert
CMO, CGS
David Grabert is a revenue-focused chief marketing and communications executive with more than 20 years of experience across B2B technology, AI, media, telecom and advertising.
As CMO of Computer Generated Solutions, he leads brand, product marketing, demand generation, communications and marketing transformation across its software, BPO and enterprise-learning businesses. His work spans AI-driven solutions, modernizing marketing operations and building distinct brands in complex enterprise categories. Previously, David led global marketing and communications at GroupM (WPP Media) and built the brand and communications function at DISQO.
Prajakta Talvelkar
CMO, Mastek
Prajakta Talvelkar is Chief Marketing Officer at Mastek, where she leads global marketing across brand, demand generation, communications, strategic partnerships and go-to-market programs.
With more than 20 years in IT and digital services spanning sales, consulting, alliances and marketing, she focuses on strengthening brand equity and enabling AI-led growth across Mastek’s priority markets. Previously, Prajakta led marketing for Capgemini’s Local Business across India, the Middle East and North America, and helped build the marketing function at Bristlecone. An IIM Calcutta alumna, she also sits on Mastek’s DEIB Executive Council and mentors emerging professionals.
Trusted by
With Brandpie we have developed an identity that demonstrates the agility of Capgemini. In this age of digital interactions, handwriting our name emphasizes our humanity and that clients can trust us.
Virginie Regis Group Marketing & Communications Director, Capgemini
Ready to find your edge?
If your capability has outrun your story, it’s time to put words into action and find what makes you distinctive. Talk to Chris Holmes, Managing Partner, Technology, today.