Technology consulting webinar

The differentiation gap

Brand is technology’s hidden advantage

Why attend

AI can set a business apart. But in tech consulting, it’s levelled the playing field. Defining a distinctive story that reflects the true value they deliver is a challenge. Propositions, language and promised outcomes end up sounding similar. And sameness can be a fast route to commoditization – especially at a time when the need to cut through and stand out is more pressing than ever.

The solution is a brand problem, not a capability one.

But the more you put AI front and center, the more you sound like everyone else. So if not AI, what should your brand be built on?

Bringing together brand leaders from across the sector we’ll discuss:

  • Where to start
  • The level playing field
  • Reclaiming edge through brand

Date

24th November

Time

  • 2:30pm – 3:30pm GMT
  • 8:00pm – 9:00pm IST
  • 9:30am – 10:30am ET
Our speakers

You’ll hear from

David Grabert
CMO, CGS

David Grabert, CMO, Computer Generated Solutions

David Grabert is a revenue-focused chief marketing and communications executive with more than 20 years of experience across B2B technology, AI, media, telecom and advertising.

As CMO of Computer Generated Solutions, he leads brand, product marketing, demand generation, communications and marketing transformation across its software, BPO and enterprise-learning businesses. His work spans AI-driven solutions, modernising marketing operations and building distinct brands in complex enterprise categories. Previously, David led global marketing and communications at GroupM (WPP Media) and built the brand and communications function at DISQO.

Prajakta Talvelkar
CMO, Mastek

Prajakta Mastek, CMO, Mastek

Prajakta Talvelkar is Chief Marketing Officer at Mastek, where she leads global marketing strategy, brand, demand generation, communications, strategic partnerships and go-to-market programmes.

With more than 20 years of experience across sales, consulting, alliances and marketing in IT and digital services, she has led growth-focused marketing across multiple regions. Previously, Prajakta led marketing for Capgemini’s Local Business across India, the Middle East and North America, and helped establish the marketing function at Bristlecone. She also serves on Mastek’s DEIB Executive Council and mentors emerging professionals.

Our work

Clarity creates advantage

Solving the biggest challenges in tech consulting

Capgemini. Visualisations

Capgemini

Giving technology a human touch, following new leadership

Wipro

Reinvent what growth looks like

LTM logo

LTM

Outcreating the category for an AI-centric technology partner

Tata Consultancy Services

Tata Consultancy Services

Helping a global technology leader move up the value chain

What our clients say

With Brandpie we have developed an identity that demonstrates the agility of Capgemini. In this age of digital interactions, handwriting our name emphasizes our humanity and that clients can trust us.

Virginie Regis Group Marketing & Communications Director, Capgemini

The reaction from both employees and the external world has been positive with words like bold, confident, vibrant and refreshing being used to describe it.

Rajashree R CMO, Tata Consultancy Services

They captured our essence brilliantly, creating a strong brand identity that has garnered positive feedback and enhanced our industry credibility. I highly recommend Brandpie for their creativity, professionalism, and ability to deliver outstanding results.

James Connelly CEO, My Green Lab

Brandpie brought energy, exciting ideas and fresh thinking to challenge us. We now have a brand we’re really proud of – one that will further elevate our business and generate real ROI.

Tim Smeaton Managing Partner, Kubrick Group

The Brandpie team has rapidly brought an outstanding level of creativity, energy and discipline to the development of some of our most crucial marketing assets spanning multiple formats and channels – from video, to presentations and social media. The flair of their work has helped us communicate on a new level, and they were a pleasure to collaborate with.

Oliver Jones Global Marketing Lead, Capgemini

Impressive work. The site, the messaging, the visual identity will resonate with the US healthcare market. I genuinely believe this will turn heads fast in the US market. Let’s go turn some heads. Can’t wait to represent it proudly.

Tim Bickley VP Sales, Ascentry

With Brandpie we have developed an identity that demonstrates the agility of Capgemini. In this age of digital interactions, handwriting our name emphasizes our humanity and that clients can trust us.

Virginie Regis Group Marketing & Communications Director, Capgemini

The reaction from both employees and the external world has been positive with words like bold, confident, vibrant and refreshing being used to describe it.

Rajashree R CMO, Tata Consultancy Services

They captured our essence brilliantly, creating a strong brand identity that has garnered positive feedback and enhanced our industry credibility. I highly recommend Brandpie for their creativity, professionalism, and ability to deliver outstanding results.

James Connelly CEO, My Green Lab

Brandpie brought energy, exciting ideas and fresh thinking to challenge us. We now have a brand we’re really proud of – one that will further elevate our business and generate real ROI.

Tim Smeaton Managing Partner, Kubrick Group

The Brandpie team has rapidly brought an outstanding level of creativity, energy and discipline to the development of some of our most crucial marketing assets spanning multiple formats and channels – from video, to presentations and social media. The flair of their work has helped us communicate on a new level, and they were a pleasure to collaborate with.

Oliver Jones Global Marketing Lead, Capgemini

Impressive work. The site, the messaging, the visual identity will resonate with the US healthcare market. I genuinely believe this will turn heads fast in the US market. Let’s go turn some heads. Can’t wait to represent it proudly.

Tim Bickley VP Sales, Ascentry

Our thinking

Latest insights

Industry-leading insights that challenge assumptions, sharpen strategy, and help brands lead.

Ready to find your edge?

If your capability has outrun your story, it’s time to put words into action and find what makes you distinctive. Talk to Chris Holmes, Managing Partner, Technology, today.