What you can expect
AI is no longer an experiment. It’s becoming part of how organizations create content, make decisions and engage customers.
At the same time, many CEOs are asking tougher questions: where will AI create real business value? What should change, and what should never change? For CMOs, that means balancing innovation with governance, speed with consistency, and helping the organization adopt AI without diluting the brand or becoming a commercial liability.
This isn’t a conversation about AI tools. It’s about who wins, and how, when everyone has the same technology.
We’ll explore questions such as (but not limited to)
- Where should AI strengthen your brand, and where should humans stay firmly in
control? - How do you balance experimentation with governance across markets and teams,
and who owns this responsibility in your organization? - How do you build AI into a brand across markets and teams without fragmenting the
brand? - If every competitor has access to the same technology, what will make your
organization and brand stand out?
I don’t spend enough time speaking with great B2B Marketers. Yesterday I was reminded of the value of doing so, when I joined the first-ever Brand Rebels roundtable in Oslo. It was energizing to interact with senior marketing and brand leaders, and unpack some of our common challenges and opportunities.
David Stone Vice President Marketing, Nordic Semiconductor
Where
Rebel, Oslo — Universitetsgata 2, 0164 Oslo, Norway
When
September 16th
8:00–11:00 AM
Roundtable begins 8:30 AM, wraps up 10:30 AM
Format
Invite-only roundtable for senior brand, communications, and marketing leaders.
Catering
Breakfast and coffee will be served.
Spaces are limited to keep the conversation candid, so please fill in the form if you’d like to attend.
Register your interest



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