Brand Rebels New York

Everyone has AI. What’s your advantage?

For leaders who think outside the box: a closed-door conversation on where technology ends and real differentiation begins.

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What you can expect

AI is now baked into how companies create content, make decisions, and engage customers.

At the same time, more CEOs are asking harder questions: where does AI actually create business value? What should change, and what should never change? For CMOs, that means weighing innovation against governance, speed against consistency, and rolling out AI without diluting the brand or opening up new risk.

This isn’t a conversation about AI tools. It’s about who succeeds, and how, when everyone’s working with the same technology.

RSVP here

We’ll dig into questions like:

  • Where should AI strengthen your brand, and where should humans stay firmly in
    control?
  • How do you balance experimentation with governance across markets and teams,
    and who owns this responsibility in your organization?
  • How do you build AI into a brand across markets and teams without fragmenting the
    brand?
  • If every competitor has access to the same technology, what will make your
    organization and brand stand out?

I don’t spend enough time speaking with great B2B Marketers. Yesterday I was reminded of the value of doing so, when I joined the first-ever Brand Rebels roundtable in Oslo. It was energizing to interact with senior marketing and brand leaders, and unpack some of our common challenges and opportunities.

David Stone Vice President Marketing, Nordic Semiconductor

Where

Soho House
29–35 9th Avenue
New York
NY 10014

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When

Wednesday, October 28th
8:30–10:30 AM

Format

Invite-only roundtable for senior brand, communications, and marketing leaders.

Catering

Breakfast and coffee will be served.

Spaces are limited to keep the conversation candid, so please fill in the form if you’d like to attend.

Register your interest

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A little bit of magic happened in this room. 10 strangers got invited to a roundtable, but the table wasn’t round. We were there to discuss big topics like “balancing local authenticity with global relevance”, but ended up really bonding around exactly the same challenges regardless of industry, company or product range.

Elisabeth Gathe Global Brand Lead, Statkraft

Our thinking

Latest insights

Industry-leading insights that challenge assumptions, sharpen strategy, and help brands lead.

Brand Rebels: How changemakers use brand to drive real internal change
  1. Article

Brand Rebels: How changemakers use brand to drive real internal change

The AI balancing act
  1. Article

The AI balancing act

AI has entered the chat: Wider implications businesses should consider
  1. Article

AI has entered the chat: Wider implications businesses should consider

The Brand Rebels team poses together on a staircase in a modern office, smiling toward the camera. The group is arranged across several steps, showcasing a diverse mix of colleagues in a bright, contemporary workspace with open meeting areas and industrial-style design.

Ready to stand out in a crowded market?

This is a curated, invitation-only session with limited places available. If you’ve received an invitation and would like to join, we’d love to have you in the room.

Register to join