Brandpie Asia
Building brands that unlock growth
Brandpie is a global brand consultancy built for pivotal moments. We guide your brand through key transitions with tailored strategies that make an impact.
Delivering real impact in high-stakes moments
In Asia, business doesn’t pause. Markets shift. Leaders change. Partnerships form. Ambition scales fast. In these moments, strategy alone isn’t enough. What counts is clarity, confidence, and belief when the stakes are real.
Brandpie works with CEOs and leadership teams at pivotal moments of change. We shape brands and cultures from the inside out – aligning people, sharpening the story, and helping organizations move forward with conviction, not caution.
Jumpa
Reinvention through brand narrative
When Capitaland acquired Sungei Wang Plaza, Malaysia’s oldest and most distressed mall, it inherited a site rich in history but dismissed by a new generation of shoppers. The challenge was to re-energize a tired retail space, work within complex constraints, and reshape perceptions of what the place could become. We created a vibrant new brand that redefined what urban retail could mean for Malaysia’s youth.
Prolink
Reclaiming relevance to reignite growth
After 40 years, Prolink had faded from view as a consumer brand, despite quietly expanding across 18 markets in Asia, the Middle East, and beyond. With global growth ambitions, it needed to transform from a low-profile hardware player into a modern, emotionally resonant brand built for competitive international markets. We reframed Prolink’s proposition around one core insight: life doesn’t come with a set of instructions.
DrGL
A challenger brand for global expansion
Singapore-based skincare business DrGL was a small brand with global ambition to scale. It a needed brand that could stand shoulder-to-shoulder with the category’s most dominant players. We developed a brand that transformed DrGL from a niche Singaporean skincare label into a purpose-led brand ready for global audiences – blending scientific rigor, emotional connection, and visual elegance into a single, unified identity.
ComfortDelGro
Building a global mobility leader
ComfortDelGro had transformed dramatically from its origins as a household taxi brand in Singapore into one of the world’s largest land transport companies. But the brand hadn’t kept pace with its ambitions. Without clarity on its identity and value to cities, ComfortDelGro risked slowing expansion, eroding trust with municipal leaders, and running a growing portfolio without a unifying global strategy. We unified their portfolio to create a market leader.
ReGen
Repositioning to close the gap in spinal care
Malaysian rehabilitation service ReGen had a clear goal: make high-quality recovery both possible and affordable for Malaysian communities. ReGen needed a brand that could redefine what people believed was possible after spinal trauma. We created a brand identity rooted in the radical idea of reversal, not just recovery. The design tells a story of hope – not just in words, but in its very shape.
What our clients say
This was more than a rebrand. It was about redefining how we tell our story. Brandpie helped us articulate what makes HS Orka different in a way that’s true to who we are: respectful, innovative, and deeply rooted in Icelandic society. Respectful Innovation captures the way we think, the way we work, and the future we’re building for Iceland.
Jóhann Snorri Sigurbergsson HS Orka, Director of Business Development
Tonight Sumo begins at the Hall. And the new Masthead is being deployed throughout the building. It looks amazing! I really do believe it’s an award-winning level, and our teams right across the Hall are using it with great pleasure. We’re even seeing on social media that people are stopping by our Sumo posters around London to have their photos taken – surely proof of how exceptional the new design is!
James Ainscough Royal Albert Hall, CEO
We are extremely proud and satisfied with the new brand position and roll-out. The reception internally and externally has been outstanding. Brandpie led our thinking and process beyond what we were ready to contemplate originally – through collaboration mindset and challenging opinions. Thank you for the invaluable contribution to this once-in-a-generation event for the company.
Olivier Le Peuch SLB, CEO
Impressive work. The site, the messaging, the visual identity will resonate with the US healthcare market. I genuinely believe this will turn heads fast in the US market. Let’s go turn some heads. Can’t wait to represent it proudly.
Tim Bickley VP Sales US, Ascentry
I’ve been through a few rebrands and this was by far the most impressive. The Brandpie team were phenomenal – well organized, full of ideas, and incredibly determined, they captured the perfect balance of creativity and execution.
Matthew Wenger Relevate Power, CEO and Co-Founder
It’s really exciting to see the rebrand fully exemplify the capabilities of the firm. Expana now emerges as the leader in providing comprehensive agrifood commodity market intelligence to businesses worldwide. By integrating renowned brands like Mintec, UrnerBarry, Tropical Research Services, Feedinfo, and Stratégie Grains, we are setting a new standard for innovation and insight delivery.
Randall Beard Expana, Advisory Board Chair
We keep thinking we’re asking things that are impossible and you actually come back and deliver – it’s really amazing.
Eva Blatch Subsea JV Integrations Manager, SLB. Corporate Strategy & Brand Manager, OneSubsea
This was more than a rebrand. It was about redefining how we tell our story. Brandpie helped us articulate what makes HS Orka different in a way that’s true to who we are: respectful, innovative, and deeply rooted in Icelandic society. Respectful Innovation captures the way we think, the way we work, and the future we’re building for Iceland.
Jóhann Snorri Sigurbergsson HS Orka, Director of Business Development
Tonight Sumo begins at the Hall. And the new Masthead is being deployed throughout the building. It looks amazing! I really do believe it’s an award-winning level, and our teams right across the Hall are using it with great pleasure. We’re even seeing on social media that people are stopping by our Sumo posters around London to have their photos taken – surely proof of how exceptional the new design is!
James Ainscough Royal Albert Hall, CEO
We are extremely proud and satisfied with the new brand position and roll-out. The reception internally and externally has been outstanding. Brandpie led our thinking and process beyond what we were ready to contemplate originally – through collaboration mindset and challenging opinions. Thank you for the invaluable contribution to this once-in-a-generation event for the company.
Olivier Le Peuch SLB, CEO
Impressive work. The site, the messaging, the visual identity will resonate with the US healthcare market. I genuinely believe this will turn heads fast in the US market. Let’s go turn some heads. Can’t wait to represent it proudly.
Tim Bickley VP Sales US, Ascentry
I’ve been through a few rebrands and this was by far the most impressive. The Brandpie team were phenomenal – well organized, full of ideas, and incredibly determined, they captured the perfect balance of creativity and execution.
Matthew Wenger Relevate Power, CEO and Co-Founder
It’s really exciting to see the rebrand fully exemplify the capabilities of the firm. Expana now emerges as the leader in providing comprehensive agrifood commodity market intelligence to businesses worldwide. By integrating renowned brands like Mintec, UrnerBarry, Tropical Research Services, Feedinfo, and Stratégie Grains, we are setting a new standard for innovation and insight delivery.
Randall Beard Expana, Advisory Board Chair
We keep thinking we’re asking things that are impossible and you actually come back and deliver – it’s really amazing.
Eva Blatch Subsea JV Integrations Manager, SLB. Corporate Strategy & Brand Manager, OneSubsea
Latest insights
Industry-leading insights that challenge assumptions, sharpen strategy, and help brands lead.
Let’s talk
When the stakes are high, clarity matters. Alignment matters. Belief matters.
If you’re navigating a pivotal moment in Asia, we’d love to talk.