LTIMindtree relaunches as LTM, partnering with Brandpie to deliver a global brand transformation

LTIMindtree has officially relaunched as LTM, unveiling a new name, positioning and brand identity aligned to its evolution into an AI-centric technology and transformation partner.

Partnering closely with the CEO, CMO, and senior leadership team, Brandpie led a connected transformation at this pivotal moment – across naming, positioning, identity and digital experience – designed to clarify LTM’s role in a market where enterprise expectations are rapidly evolving.

At the heart of the repositioning sits a clear idea: Business Creativity.

As AI becomes pervasive and access to technology widens, competitive advantage no longer comes from tools alone. It comes from how effectively technology and domain expertise are applied together to deliver measurable outcomes. Business Creativity defines how LTM combines engineering depth, industry understanding and intelligent systems to create new paths to value.

To bring this positioning to life, the team developed a new shared ambition and market-facing expression: It’s time to Outcreate.

Outcreate is Business Creativity in action. It expresses LTM’s commitment to move beyond incremental delivery, helping enterprises rethink how value is created, how work gets done, and how outcomes are owned.

The launch of LTM represents a global transformation delivered across 40 countries and 87,000 employees. The program included:
• Renaming the business to LTM (subject to shareholder approval).
• Establishing Business Creativity as the strategic positioning.
• Creating a distinctive new visual identity system.
• Designing a new digital experience.
• Developing global launch assets, leadership messaging and activation materials.

The result is a brand built for clarity, confidence and differentiation in a market crowded with AI claims but lacking distinction.

With Business Creativity as its foundation and Outcreate as its rallying ambition, LTM positions itself as a global technology partner focused not only on delivery – but on owning outcomes in the next era of enterprise.