Though their purpose, “To materially improve the delivery of healthcare”, was being lived every day on the ground by staff and leadership, it was not communicated externally through their brand.
A new brand strategy, focused on the core creative idea of ‘Believe in better’, was delivered to open the door to a better tomorrow—communicating that the healthcare system and all of its parts can be improved.
We were thrilled to have had our work with Chartis recognized at the recent Transform Awards, North America, for:
- Best use of Copy Style or Tone of Voice
- Best Creative Strategy—Business, and
- Best Visual Identity—Professional Service & Consulting
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