This week in Oslo, we sat down with a group of fearless marketing leaders for our latest Brand Rebels roundtable.
The debate didn’t dance around the edges: in a world where AI rewrites the rules daily, how do brands stay bold, different, and unmistakably human?
The takeaway
Rebels reminded us that AI doesn’t kill creativity, it sharpens it. It clears the noise so brands can focus on the big, brave ideas – anchoring in clarity, positioning, and consistency, then amplifying them with new tools and new behaviors.
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