Today at Anthropy UK, Dave Allen sat down with John Rudaizky, EY, Lucy Frazer KC, Former Secretary of State for Culture, Media and Sport 2023-2024, Martin Allen Morales, Institute of Imagination and Sue Unerman, Brainlabs, to unpack a critical question: How do we reignite creativity as a strategic asset?
1. Build a more entrepreneurial culture:
- Creativity is everyone’s business—it’s a mindset, not a job title.
- Diverse perspectives = richer ideas.
- Risk is part of the process—create safe spaces to fail.
- Great leaders don’t gatekeep ideas—they amplify them.
2. Rethink how we educate for creative leadership:
- Creativity starts young—let’s protect it.
- Reward curiosity, not just compliance.
- Confidence fuels creativity—help people back their ideas.
- Time isn’t wasted when it’s spent exploring.
3. Make creativity investable:
- Creativity creates economic and social returns.
- Good policy drives growth – tax reliefs and funding matter.
- Grassroots and diverse creators deserve capital too.
- Storytelling sells—let’s pitch creativity like we mean it.
Creativity isn’t a luxury. It’s an engine for change, a competitive advantage, and a force for good. Let’s build a future where everyone has the tools and freedom to create.
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