Delivering value through impact
NewCo
Nexpring Health
Value beyond the deal
Nexpring was borne out of Astorg’s acquisition of Hamilton Thorne. This created a global leader in the market that demanded the creation of a unifying brand strategy to bring together nine disparate entities under a single, compelling identity.
Carve out
Velogy
Building an industry-leading brand
Brandpie created Velogy from a complex carve-out, building a bold new brand around “Applying Edge.” From strategy and positioning to visual identity, website, and employee engagement, the brand gives Velogy the clarity, confidence, and momentum to lead in European chemicals.
M&A / Exit
Clario
Creating a market-leader in medical imaging
Following the merger of ERT and Bioclinica, Brandpie created a new brand for the combined organization: Clario. The business needed a clear identity that unified its capabilities and signaled its role in advancing medical research. A new positioning and identity express clarity and scientific leadership.
Demerger
Fastmarkets
Building value into commodity pricing
Euromoney Institutional Investor (EII plc) was shifting to a SaaS model, consolidating its portfolio of pricing brands into one platform. Fastmarkets was created as a unified brand built to challenge the commodity pricing sector.
Investment
Relevate Power
Elevating a renewable challenger to the next level
Relevate Power needed a bold new brand to support growth and secure investment to scale. Inspired by the balance between nature, humanity and technology, the new identity positions Relevate Power as a next-generation energy transition brand.
Investment
Kubrick
Redefining a startup in the world of next-generation technology
Kubrick needed to project a market-leading brand to reflect the company they were becoming and secure investment needed for further growth. Kubrick’s strengths and opportunity areas helped shape the new positioning, website, and identity.
Don’t just take our word for it
Brandpie helped us navigate this pivotal moment with confidence and creativity. Their deep sector knowledge, expertise, and dedication to this process ensured we created a name, brand and digital experience that will deliver for our business.
Erik Nyheim Höegh Evi, CEO
We are extremely proud and satisfied with the new brand position and roll-out. The reception internally and externally has been outstanding. Brandpie led our thinking and process beyond what we were ready to contemplate originally – through collaboration mindset and challenging opinions. Thank you for the invaluable contribution to this once-in-a-generation event for the company.
Olivier Le Peuch SLB, CEO
I’ve been through a few rebrands and this was by far the most impressive. The Brandpie team were phenomenal – well organized, full of ideas, and incredibly determined, they captured the perfect balance of creativity and execution.
Matthew Wenger Relevate Power, CEO and Co-Founder
We keep thinking we’re asking things that are impossible and you actually come back and deliver – it’s really amazing.
Eva Blatch Subsea JV Integrations Manager, SLB. Corporate Strategy & Brand Manager, OneSubsea
Brandpie helped us navigate this pivotal moment with confidence and creativity. Their deep sector knowledge, expertise, and dedication to this process ensured we created a name, brand and digital experience that will deliver for our business.
Erik Nyheim Höegh Evi, CEO
We are extremely proud and satisfied with the new brand position and roll-out. The reception internally and externally has been outstanding. Brandpie led our thinking and process beyond what we were ready to contemplate originally – through collaboration mindset and challenging opinions. Thank you for the invaluable contribution to this once-in-a-generation event for the company.
Olivier Le Peuch SLB, CEO
I’ve been through a few rebrands and this was by far the most impressive. The Brandpie team were phenomenal – well organized, full of ideas, and incredibly determined, they captured the perfect balance of creativity and execution.
Matthew Wenger Relevate Power, CEO and Co-Founder
We keep thinking we’re asking things that are impossible and you actually come back and deliver – it’s really amazing.
Eva Blatch Subsea JV Integrations Manager, SLB. Corporate Strategy & Brand Manager, OneSubsea
Signaling strength to the market through brand
How we create value
Across the global market there is an underlying pressure: private equity can no longer rely on cheap leverage and multiple expansion. Firms need stronger operating performance, clearer differentiation and a credible exit story.
Turn portfolio activity into a clear, differentiated value-creation narrative that connects the investment thesis to market opportunity, growth and a credible path to value realisation.
Create the narrative and brand architecture that bring acquired businesses together quickly – aligning vision, culture and positioning to reduce integration drag and accelerate momentum.
Give buy-and-build strategies a coherent portfolio, product and brand architecture – replacing fragmentation with a shared ambition that helps acquisitions integrate faster and strengthens the platform.
Build a future-facing equity story that turns performance, positioning and ambition into buyer confidence – strengthening the management narrative and investment case to support a premium exit.
Align leadership around a shared vision, growth story and priorities – creating the clarity for faster decisions, stronger execution and one credible narrative across every stakeholder group.
The missing multiple
Don’t leave money on the table.
Misalignment between leadership vision, market positioning, and organizational reality can cause value to leak quietly and expensively. When aligned, clarity drives market advantage, growth accelerates, and multiples expand.
Drive EBITDA growth and multiple expansion by capitalizing under-leveraged assets.
Executive briefings
Brandpie’s exclusive briefings examine where value leaks from the model and how to reclaim it.
Designed for Private Equity partners and operating teams navigating pivotal moments – acquisitions, integrations, leadership transitions, and exit preparation – these private sessions explore how clarity of vision, differentiated market positioning, and cultural alignment become tangible drivers of enterprise value.
Value creation in healthcare
Surviving headwinds. Aging inventory. A field getting harder to stand out in.
Over the past five years, there have been 138 exit deals in US healthcare PE, of which 6% of companies underwent a market repositioning and new identity. In these cases, brand is what made the carve-out viable, what fused the buy-and-build into one company, and what signaled platform status ahead of exit – becoming a lever to support value-creation.
Diagnostic due diligence
Conducting brand, culture, and digital due diligence alongside financials can signal hidden risks or untapped upside in a target company. Brand due diligence surfaces undervalued assets, reputation, and hidden execution risk before capital is deployed.
Mitigating risk
Spot digital friction before it becomes deal risk. Our Website Healthcheck helps investors assess how effectively a business communicates credibility, clarity, and confidence online.
VYTALS: get to the heart of business challenges
Brandpie’s real-time online crowdsourcing solution that captures opinions, evaluates ideas, and stimulates innovation. Move from insight to action in days, not months, and drive the change your business needs.
