Register here
Join us on:
Thursday, 23 April
2PM ET | 7PM BST
Online | one hour
You’ll hear from:
Dr. Lacy Knight,
System VP and Chief Health Informatics Officer,
Piedmont Health
Sarah Vaezy,
Chief Product and Technology Officer,
Chartis
Why you should attend
This conversation isn’t about hype or tools. It’s about what’s actually changing inside healthcare organizations as AI moves from experimentation to real-world impact.
From clinical workflows to administrative friction to strategic decision-making, AI is beginning to alter how care is delivered, how people work, and how organizations scale responsibly.
This webinar brings together leaders who are operating at different pressure points in the system to explore what’s working, what’s hard, and what transformation really looks like when technology meets human care.
You will learn how to translate that into a coherent market story that aligns leaders, stakeholders, and clients to support sustainable growth.
Speakers
Dr. Lacy Knight
System VP and Chief Health Informatics Officer, Piedmont Health
Dr. Knight is an emergency medicine physician and health informatics leader with more than 20 years of experience at the intersection of clinical care and technology. As Chief Health Information Officer at Piedmont Healthcare, he connects clinical and information services teams to improve care delivery for more than 2 million patients annually across the system’s hospitals and care locations. Previously, he spent two decades at Northwestern Medicine, most recently as Chief Medical Information Executive for the North Region. Dr. Knight is board certified in Emergency Medicine and Clinical Informatics and holds a Master’s in Medical Informatics from Northwestern University.
Sarah Vaezy
Chief Product and Technology Officer,
Chartis
Sara Vaezy is Chief Product and Technology Officer at Chartis, where she leads the firm’s data platform, technology infrastructure, analytics, and product development. With more than 20 years of experience across healthcare delivery, policy, and technology, she previously served as EVP and Chief Transformation Officer at Providence, leading AI strategy, digital consumer experience, and virtual care. Sara serves on the boards of AARP Services Inc. and the National Committee for Quality Assurance (NCQA) and is clinical faculty at the University of Washington School of Public Health. She holds master’s degrees in Health Administration and Public Health from the University of Washington and bachelor’s degrees from UC Berkeley.
Solving healthcare’s biggest challenges
SimonMed
Repositioning a healthcare leader for the longevity era
SimonMed, one of the largest outpatient imaging providers in the US, needed to be repositioned as a healthtech and longevity leader. As healthcare shifts toward prevention, the brand needed to better reflect its innovation and clinical expertise. A new positioning, identity and digital experience around the promise “More life for living,” helps connect physicians and consumers, while expanding access to proactive healthcare.
Chartis
Driving healthcare transformation
Chartis – a leading healthcare advisory firm serving more than 900 healthcare organizations and 40% of U.S. hospitals – needed to strengthen its brand to better communicate its impact. A new brand strategy and identity, centered on the idea “Believe in better,” aligns the firm’s purpose, positioning, and narrative. This included a refreshed visual and verbal identity, a new digital experience, and a go-to-market campaign to help Chartis stand out in a crowded market.
Confluent Health
Uniting a growing network to transform musculoskeletal care
As Confluent Health expanded through acquisition, Brandpie helped create a brand that could unite its growing network of physical therapy practices across the U.S. We developed a clear positioning and identity that aligned partner clinics around a shared purpose, strengthened the organization’s market presence, and positioned Confluent Health as a leader in transforming musculoskeletal care.
What our clients say
We came to Brandpie with the enormous challenge of telling our story inclusive of 50+ brands, four distinct business units and numerous audience groups. They led us through a collaborative and engaging process that ultimately got our entire executive team excited about where we are going. We now have a complete brand identity that is simple, powerful, and lasting.
Meg Dietzel Chief Marketing Officer, Confluent Health
Brandpie has been a true collaborative partner, and the ‘Believe in better’ idea perfectly captures the truth of our business and will help drive our future success.
Colleen Kuesel Chief Marketing Officer, Chartis
They captured our essence brilliantly, creating a strong brand identity that has garnered positive feedback and enhanced our industry credibility. I highly recommend Brandpie for their creativity, professionalism, and ability to deliver outstanding results.
James Connelly CEO, My Green Lab
Brandpie worked in an incredibly collaborative way to align our entire leadership team around a fantastic purpose that’s driving real impact across our business and inspiring our employees. They also gave us a brand positioning and visual identity that makes us stand apart in the healthcare industry.
Scott Shepherd Vice President Communications & Marketing, ScionHealth
I am very proud of the way this came together and am happy about all the positive responses I have been receiving […] Having a brand that better represents who we are and where we are going will pay large dividends with employees and in the market.
Joe Eazor President and Chief Executive Officer, Clario
We came to Brandpie with the enormous challenge of telling our story inclusive of 50+ brands, four distinct business units and numerous audience groups. They led us through a collaborative and engaging process that ultimately got our entire executive team excited about where we are going. We now have a complete brand identity that is simple, powerful, and lasting.
Meg Dietzel Chief Marketing Officer, Confluent Health
Brandpie has been a true collaborative partner, and the ‘Believe in better’ idea perfectly captures the truth of our business and will help drive our future success.
Colleen Kuesel Chief Marketing Officer, Chartis
They captured our essence brilliantly, creating a strong brand identity that has garnered positive feedback and enhanced our industry credibility. I highly recommend Brandpie for their creativity, professionalism, and ability to deliver outstanding results.
James Connelly CEO, My Green Lab
Brandpie worked in an incredibly collaborative way to align our entire leadership team around a fantastic purpose that’s driving real impact across our business and inspiring our employees. They also gave us a brand positioning and visual identity that makes us stand apart in the healthcare industry.
Scott Shepherd Vice President Communications & Marketing, ScionHealth
I am very proud of the way this came together and am happy about all the positive responses I have been receiving […] Having a brand that better represents who we are and where we are going will pay large dividends with employees and in the market.
Joe Eazor President and Chief Executive Officer, Clario
Latest insights
Industry-leading insights that challenge assumptions, sharpen strategy, and help brands lead.
Let’s talk
Credibility can’t be assumed. It has to be expressed.
Talk to us about how brand, culture, and experience can help your healthcare organization earn belief.