Good experiences aren’t designed in isolation. They’re shaped by evidence.
Bring structure, clarity and confidence to decision-making. Always connected to brand, strategy and commercial intent, not just usability, we help teams understand what’s really happening in their digital experiences, where users get stuck, what they value, and what’s quietly undermining performance.
We conduct research that is proportionate, purposeful, and focused on outcomes, not research for its own sake. Sometimes that means quick, targeted testing to validate decisions. Sometimes it means deeper exploration to reframe the problem entirely.
Our work typically includes:
- Website audit, SEO review and content analysis
- Competitor analysis
- Qualitative and quantitative user testing
- Audience needs and behavior analysis
- Journey and usability testing
- Insight synthesis and experience recommendations
The result is sharper thinking, better decisions and experiences grounded in reality, not internal opinion.
When assumptions drive decisions, risk quietly increases
User research doesn’t slow things down. It prevents expensive mistakes.
We’ve done this before
We work with global brands, complex organizations and teams navigating change, particularly where stakes are high and decisions need to be right first time.
Let’s connect
Create a world-class digital experience that delivers results. Connect with Paul Campbell, Managing Partner, Digital.
Still have questions?
User research explores needs, motivations and behaviors to frame the right problem. User testing evaluates how well an experience performs against those needs. We use both, deliberately, depending on what you need to learn.
Earlier than most people think. Testing concepts, structure and journeys before design or build reduces risk and sharpens direction. That said, testing remains valuable at every stage, including post-launch.
Both. We begin by reviewing existing research, analytics and insight before filling the gaps with targeted testing.
No. While digital is a core focus, our research often informs wider brand, content and experience decisions.
Your website should work harder, not just look good. Our website health check cuts through surface metrics to reveal what’s really driving – or dragging – your digital performance.
