Introducing Ascentry

When French diagnostics software company BYG4Lab acquired Finnish firm Finbiosoft, they reached a pivotal turning point.

Backed by fresh investment, their ambition to scale beyond their home market was accelerated. But the two brands had no alignment, no shared identity, and no clear narrative for global expansion.

Together, we reimagined their future.

At the heart of the new brand is a powerful creative idea: Quiet Symphony.

Because in every lab, what appears calm on the surface is powered by an invisible orchestra of machines, data, and people working with precision.

To bring that metaphor to life, we turned to Chladni patterns – mesmerizing visuals formed when sound frequencies become visible. Just like Ascentry’s software, they reveal how unseen systems, when in tune, create clarity, confidence and beauty.

The result? An identity as intelligent, elegant, and orchestrated as the technology behind it.