Key takeaways
Brand is a catalyst for growth.
Unfortunately, it is too often overlooked during pivotal business moments where it can add true value. It’s time to realize its potential as a commercial powerhouse.
Investment in your brand yields returns.
This includes enhanced customer loyalty, clarity for your people, market differentiation, and long-term profitability.
Brand powers pivotal business moments.
From entering new markets to securing funding or navigating leadership transitions, a strong brand fuels success during critical business phases.
Where brand delivers the most value
01
New CEO: Clarifying your vision and inspiring action.
02
Strategic market pivot: Building confidence for the future.
03
M&A or Joint Venture: Amplifying the value of the combined entity.
04
Divestments & demergers: Maintain trust and momentum.
05
AI: Stay compelling, relevant, and competitive.
Will Bosanko
CEO UK & EMEA
Will leads our UK & Europe business. He works with executive teams to sharpen their vision, clarify their story, and build momentum for growth.
Will believes the best brands are simple and knows how to turn brand strategy into a powerful driver of success at pivotal business moments. He has led transformation programs for global B2B organizations including Statkraft, HERE Technologies and EY.
MaryLee Sachs
CEO, US
MaryLee Sachs opened the doors to Brandpie US four years ago. With over 25 years in marketing communications, she knows how vital transparency and authenticity are in motivating internal and external audiences.
Based in New York, MaryLee has spent significant time in Europe leading international assignments for blue-chip brands including American Express, P&G and PepsiCo.
Brand
Power brand performance