Temperature Sensing Systems

Challenge

A second-generation leadership team at Temperature Sensing Systems (TSS) was ready to transform a legacy business into a modern, competitive player. Operating in the industrial safety space, TSS had strong technical credibility but struggled to stand out in a market dominated by larger competitors with more sophisticated brands. Their outdated identity lacked the clarity, confidence, and quality needed to match their ambition or attract new business.

To support a strategic pivot and unlock future growth, TSS needed to be repositioned in the market and project confidence to both long-standing industrial clients and new prospects alike.

Idea

We helped TSS successfully pivot in the market, moving the business forward to be able to play in the same space as large corporates in oil and gas, pharmaceuticals, chemicals and EPCs.

This was done through a sharpened value proposition, modernized brand identity, and a distinct market position around a single compelling idea: “A measure of assurance”.

This platform reinforces the role TSS plays in ensuring safety and reliability in high-risk environments. It gives the business a clear story to tell, with flexibility to tailor messages across multiple audiences, from engineers to procurement teams to investors.

Through smart design, clear language, and consistent visual systems, we helped the new leadership team signal change, step confidently into the future, and compete more effectively with global players.

Creating meaning in a technical market

TSS’s world is functional, precise, and mission-critical. Their customers rely on temperature sensing technology to prevent failure, fire, and safety hazards in industrial environments. Yet their previous brand didn’t reflect this importance. It looked amateur. It lacked depth. And it certainly didn’t inspire confidence.

The new identity started by owning a space that only TSS could: assurance through measurement.

The line “A measure of assurance” became the organizing thought behind the entire repositioning, evolving into a set of modular proof points like:
• A measure of stringent standards.
• A measure of bespoke technologies.
• A measure of effective solutions.

These lines allowed TSS to confidently stretch into different conversations, while always reinforcing their value.

Modernizing a dated brand

The logo was redesigned to signal transformation while remaining grounded in the business’s technical world. The new mark visualizes the idea of measurement – evoking temperature, precision, and control – through a striking, symmetrical form that suggests both heat and cold.

Color, photography, and layout principles were all updated to support the new direction. Despite budget constraints, the brand system was designed to stretch, applying seamlessly across technical documents, physical equipment, and even digitally composited environments using stock imagery.

Positioning a challenger in a conservative category

In a category that tends to default to dull, over-complicated visuals, the new TSS brand feels clean, bold, and intelligent. It reflects the confidence of a business ready to scale. And it supports the leadership’s ambition to be seen not just as a reliable supplier but as a trusted partner in safety innovation.