Arcadis launches “Imagination is how,” a new creative platform, for NY Climate Week

Arcadis, the world’s leading company delivering data-driven sustainable design, engineering, and consultancy solutions for natural and built assets, has launched an advertising campaign built in partnership with Brandpie, timed to coincide with NY Climate Week.

Brandpie has been working with Arcadis for more than 18 months, helping to develop a new brand positioning for the business: “We put imagination to work to solve the world’s most complex infrastructure and environmental challenges.” This launch marks the debut of “Imagination is how,” the creative platform to support the new positioning and designed to carry Arcadis’s story across multiple campaigns over the next several years.

The first wave focuses on a story from New York. The story follows the flood defences Arcadis is building to protect lower Manhattan, infrastructure likely to become a model other coastal cities can adopt as sea levels rise.

New York was chosen as the campaign’s initial focus for its scale of opportunity and Arcadis’s existing footprint and growing reputation in the state, with Climate Week providing a natural moment to reach the audiences travelling into the city. The campaign spans hero films, paid social, YouTube pre-roll, and out-of-home and digital display activity geo-fenced around New York, with further waves rolling out globally over the coming months.

The campaign, developed in partnership with the creative and production studio, Versus, drives audiences to a dedicated landing page that provides an in-depth look at the engineering behind the ‘How on earth’ story.

The campaign gives Arcadis a distinctive, human way to talk about work that is often technically impressive but rarely visible, setting up “Imagination is how” as the throughline for how the business tells its story for years to come.