Close the brand value gap
Most B2B leaders know their brand matters. Far fewer can say how much, or where.
Brandpie Intelligence answers the two questions every board is asking:
- How strong is your brand?
- And how much is it contributing to the commercial outcomes your business needs?
Powered by our frameworks and AI analysis, and validated by our strategists, these indicators show whether your brand is simply visible or actively helping the business win, grow, and command value.
We track two dimensions
Brand strength
How the world sees you
Distinctiveness, relevance, credibility, alignment, and purpose clarity.
Commercial value
How your brand converts to revenue
Pipeline influence, pricing power, talent attraction, partner credibility, and market share.
What you get
A clear, board-ready diagnostic that includes:
Three headline scores
Brand strength, commercial brand value, and an overall brand intelligence score.
An indicator-by-indicator breakdown
So you can see exactly where your brand is pulling its weight and where it isn’t.
Peer analysis
Showing how you stack up against the competitors you lose ground to.
Strategic tensions
The gaps between what your brand says and what your business is doing.
Priority recommendations
Where you need to act first.
Why it matters
Brand investment is easy to cut when it can’t be counted.
Brandpie Intelligence turns brand into evidence your CFO and board can work with, gives marketing and leadership a shared language, and shows where investment will move the needle fastest.
Participate in our research
Share your view on the business case for brand. We’re interviewing senior leaders on how brand drives value. Register your interest.
Latest insights
Industry-leading insights that challenge assumptions, sharpen strategy, and help brands lead.
