Challenge
How can the Greater Washington Partnership (GWP) attract talent, new business and foster unity and growth in the Maryland, Washington and Virginia areas?
Idea
Work closely with the founding members and prominent CEOs to create a dynamic, digital-first identity based on the geography of the region and using the colors of the regional flags.
Results
Immediate support secured from key local-based corporations
Leading role in securing Amazon HQ
On track to creating one of the world’s first super cities
Brandpie provided clarity and creativity enabling the Greater Washington Partnership to get complete buy-in from our member CEOs.Brian Finch
Senior Vice President Strategic Initiatives
