Challenge
How can the Greater Washington Partnership (GWP) attract talent, new business and foster unity and growth in the Maryland, Washington and Virginia areas?
Idea
Work closely with the founding members and prominent CEOs to create a dynamic, digital-first identity based on the geography of the region and using the colors of the regional flags.
Results
Brandpie provided clarity and creativity enabling the Greater Washington Partnership to get complete buy-in from our member CEOs.
Brian Finch Senior Vice President Strategic Initiatives
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