Challenge
Euromoney Institutional Investor plc approached Brandpie to help it create a new brand for its Price Reporting Agency (PRA) division, to bring together its portfolio of established commodity pricing brands. This coincided with a shift to a new digital platform, combining pricing data from all brands into one seamless client-centric solution.
Idea
The new brand needed to work across multiple commodity markets, and its customer experience would be driven by a unified platform, optimizing information and data delivery to commodity trading professionals.
We proposed building a single masterbrand that would become the definitive source for commodities data and insights. We then recommended a new name, Fastmarkets, to reflect the speed of decision making required to take advantage of price variations in commodity markets.
We developed a simple, precise and bold identity system which visually reflects Fastmarkets’ aim to make business decisions simpler, better and faster for its clients.
We applied the new Fastmarkets brand across a range of applications and guidelines, developing a playbook to support the launch of the brand. We also created a ‘Transformation Agent’ programme for the business, identifying key staff who were charged with leading the integration of the various brands, and giving them communications tools to help them do this.
Let’s talk
What would you like to discuss? We’re here to listen.
Related work
