Uniting cultures to create a market-leader in medical imaging

Challenge

Following a merger, how do you successfully integrate, build leader and employee belief, deliver a world-class brand strategy, and signal change to the market?

Idea

We partnered with the Clario team to develop a new business story with a unifying purpose (transforming lives by unlocking better evidence), ambition statements, strategic priorities and values.

Using 'The Power of Certainty' as the brand idea, together we developed a new name (from ERT | Bioclinica to Clario) and visual identity. We planned and delivered the internal launch strategy, built a new website, and supported this all with a major external launch.

Awards

Top Workplace (Energage)

Impact

The business saw a significant rise in pride following the launch of the new brand, a considerable market impact, and a substantial increase in organic net revenue.

In just seven months, we delivered a carefully sequenced, end-to-end purpose transformation program.

I am very proud of the way this came together and am happy about all the positive responses I have been receiving […] Having a brand that better represents who we are and where we are going will pay large dividends with employees and in the market.

Joe Eazor

PRESIDENT AND CHIEF EXECUTIVE OFFICER