Challenge
Following a merger, how do you successfully integrate, build leader and employee belief, deliver a world-class brand strategy, and signal change to the market?
Idea
We partnered with the Clario team to develop a new business story with a unifying purpose (transforming lives by unlocking better evidence), ambition statements, strategic priorities and values.
Using 'The Power of Certainty' as the brand idea, together we developed a new name (from ERT | Bioclinica to Clario) and visual identity. We planned and delivered the internal launch strategy, built a new website, and supported this all with a major external launch.
Awards
- Top Workplace (Energage)
Impact
The business saw a significant rise in pride following the launch of the new brand, a considerable market impact, and a substantial increase in organic net revenue.
In just seven months, we delivered a carefully sequenced, end-to-end purpose transformation program.
I am very proud of the way this came together and am happy about all the positive responses I have been receiving […] Having a brand that better represents who we are and where we are going will pay large dividends with employees and in the market.Joe Eazor
PRESIDENT AND CHIEF EXECUTIVE OFFICER
![Clario Purpose v03](https://brandpie-website-staging.s3.amazonaws.com/case-studies/Clario/_full/Clario_Purpose_v03.jpg)
![Clario Tshirt Crew C v02 1250x1710px](https://brandpie-website-staging.s3.amazonaws.com/case-studies/Clario/_half/Clario_Tshirt_Crew_C_v02_1250x1710px.jpg)
![Clario Brochure Cover v2 1250x833px](https://brandpie-website-staging.s3.amazonaws.com/case-studies/Clario/_half/Clario_Brochure_Cover_v2_1250x833px.jpg)
![Clario Rubik Cube Crop v2 1250x833px](https://brandpie-website-staging.s3.amazonaws.com/case-studies/Clario/_half/Clario_Rubik_Cube_Crop_v2_1250x833px.jpg)
![Clario Culture Code Wall v1 2500x1563px](https://brandpie-website-staging.s3.amazonaws.com/case-studies/Clario/_full/Clario_Culture_Code_Wall_v1_2500x1563px.jpg)
Want to know more?
Having spent the last 10 years defining and activating corporate purpose for Fortune 1000 organizations, we can help you get the most out of yours.
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