Marketing is renowned for its ability to craft narratives that resonate with audiences—whether encouraging customers to buy or by building brand loyalty.
This expertise is now being leveraged for internal communications, helping shape how employees perceive company culture, embrace change, and stay motivated in an increasingly agile, digital, and remote/hybrid workplace.
While CHROs focus on employee well-being, they often take a more administrative approach to communication. Without marketing’s storytelling mindset, HR-led communication initiatives can risk being perceived as dry, transactional, and disengaging.
Marketing leaders have a proven track record of crafting compelling value propositions that ultimately influence behaviors and decisions. While traditionally focused on customers, the same techniques apply to attracting, motivating, and retaining employees.
A story on its own won’t have a huge impact on EX. But leveraging the key skills CMOs have in building a strong emotional connection through experience and moments—that were typically the remit of HR, Facilities, etc.—enhances the way organizations connect with their workforce, fostering a more brand-relevant employee experience.
Marketing leaders have a proven track record of crafting compelling value propositions that ultimately influence behaviors and decisions.
Read the full CMO Report: The Tipping Point here to discover why marketing leaders are being asked to step up and lead culture.
Read it here
