Unlocking progress through differentiation
As the health sector contends with some of its biggest challenges in decades, maximizing growth from all angles is critical. Leaders need to take a fresh look at their organization and identify key opportunities to improve from the inside out, using purpose as the catalyst for growth.
This presents an opportunity for healthcare organizations to progress by building a corporate brand, uniting employees, driving cultural innovation, and standing out with a powerful purpose that will help navigate times of change.
We can help
Differentiate through purpose
Most purpose statements in the industry are too similar and generic; we can help create a “purpose with teeth” to help you stand out.
Elevate your corporate brand
Revitalizing the corporate brand will have a positive halo effect on sub-brands that were created during periods of M&As, while enhancing its reputation with key stakeholders.
Close the M&A culture gap
Building a unified culture is an increasing challenge for larger organizations. Closing this culture gap can catalyze faster innovation, decision-making, and new initiatives.
Creating impact
AstraZeneca
Unlocking 2 million hours
We enhanced business performance through employee engagement by unlocking 2 million hours for staff, which were used to focus on what matters most: patients.
Clario
End-to-end purpose transformation
Following a merger between ERT and Bioclinica, we delivered a purpose-driven transformation program in just seven months, developing a new brand that reflected the best of both companies.
ScionHealth
A new purpose and positioning
We developed a new purpose, ambition, and positioning for ScionHealth to inspire and engage staff, align leadership, and build a powerful, new brand.
Brandpie worked in an incredibly collaborative way to align our entire leadership team around a fantastic purpose that’s driving real impact across our business and inspiring our employees. They also gave us a brand positioning and visual identity that makes us stand apart in the healthcare industry.
Scott Shepherd
Vice President, Communications & Marketing, ScionHealth
Health Voices
A collection of conversations with leading thinkers in the healthcare sector.
In our latest conversation, Credibility Crisis: Building Brand Reputation, we were joined by two leading CEOs from the heart and lung medical devices spaces, Nick Delmonico, Founder and CEO at Strados Labs, and Christian Mazzi, CEO at CORCYM.
Tune in for key learnings on how to harness the power of brand to build credibility in a crowded market, attract and retain specialized talent, and fend off competition to drive long-term commercial performance.
To keep up-to-date with upcoming conversations, subscribe to our pieces on health newsletter below.
Latest insights
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Closing the trust gap: Revitalizing health services with purposeful corporate brands
Trust is vital in health services but alarmingly, it's on the decline: Only 62% of people trust health firms to 'do what is right'. A strong corporate brand can help businesses build trust.
Credibility crunch: Building brand reputation in MedTech
New and established players are grappling to build reputation in the MedTech market. Credibility crunch outlines how firms can apply the crucial trifecta – reputation, credibility, and purpose – to grow in the market.
Ready to inspire your people and drive your business forward?
Contact Ludo Duursma, Managing Partner, Health, to identify how you can put your corporate brand to work and any culture gaps getting in the way of performance and growth.
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