Brand consultancy – Power brand performance

Define what makes you distinctive.

Your brand is one of your greatest strategic assets. More than just a logo, font or color palette, brand represents everything you say or do as a business. When built and managed effectively, it differentiates you in the market and drives commercial performance.

At pivotal business moments, we build brands that are optimized for growth. Whether through times of change, expansion, adaptation, or rationalization, we create category-defying ideas that revitalize or reposition your business – building trust and confidence for the long-term.

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What we do

Category definition

Identifying the most appropriate category to drive brand growth.

Identity

Crafting a compelling visual and verbal identity that drives recognition and awareness.

Brand positioning

Defining your unique and ownable position in the landscape.

Brand architecture

Optimizing your portfolio of brands, products and services.

Naming

Creating brand and product names that are memorable and differentiating.

Digital brand & asset management

Delivering brand management systems that are functional and flexible.

Brand guardianship & stewardship

Guiding the implementation of your brand with your people and across your assets.

Brand extension

Ensuring your brand lives consistently across your sub-brands, propositions, and business units.

Our work

SLB

Evolving a heritage brand to pivot into new markets

A new identity to enable the business to pivot into new markets and reflect its future ambition to drive energy innovation for a balanced planet.

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Expana

Consolidating a diverse portfolio

Following an acquisition, consolidating a portfolio of five agri-food pricing brands into one dynamic brand to create the world leader in agri-food pricing, marking a pivotal moment in the industry.

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Capgemini

Portfolio simplification driven by new leadership

Updating a heritage brand in line with the advances in technology and business capability, while simultaneously simplifying a complex and unwieldy portfolio of over 50 brands.

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We are extremely proud and satisfied with the new brand position and roll-out. The reception internally and externally has been outstanding. Brandpie led our thinking and process beyond what we were ready to contemplate originally.

Olivier Le Peuch

CEO, SLB

Ready to position your brand for growth?

Contact Will Bosanko, Managing Partner, Brand, to discuss how we can better connect your brand to your business strategy to create long-term value for your business.

Connect with Will