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Episode two

Become a cultural chameleon: how Baker Tilly’s CEO adapts to new business cultures with Francesca Lagerberg 

When you take on leadership in a new business, the people you rely on might not be sitting in the same places you’re used to.

Our latest Pivot Points Podcast guest is Baker Tilly International’s CEO, Francesca Lagerberg—a leader whose experience with handling changes within a firm is equally as shrewd as with personal change.

"What I was used to and what I walked into were slightly different. The people who really had a massive impact weren't always going to be sitting in the places that you might have been used to."

Francesca Lagerberg

CEO, Baker Tilly

Francesca joins Brandpie’s Founder, Dave Allen, to discuss the fusion of tech with humanity, the role of joy in being an effective leader, embracing cultural shifts, and how you find your advocates in the midst of a change program.

Key takeaways from this episode:

  • Learning to handle cultural shifts between firms
  • How to handle the emotional spectrum that comes with new roles
  • Making ‘big dog’ vs ‘small dog’ decisions
  • Fusing technology with the human side of business
  • Finding change advocates and allowing for naysayers


To tune in, head here:

“I talk about ‘big dog’ and ‘small dog’ decisions; small dog decisions are those little ones you make every day—they help you continually grow, and that accumulation actually becomes a big dog decision.”

Francesca Lagerberg

CEO, Baker Tilly

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The Marketing Society

Sophie Devonshire, CEO

Out March 6th

The Body Shop

David Boynton,
Former CEO

Out 20th March

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