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Episode ten

The crucible moments that reforge a leader with former CEO of The Body Shop and Charles Tyrwhitt

For over 30 years, David Boynton has shaped and led some of the world’s most renowned brands—steering L’Occitane, Charles Tyrwhitt, and The Body Shop through moments of transformation, reinvention, and growth.

But leadership isn’t just about the highs; it’s forged in the crucible of challenge. Join us this week as David shares the pivotal moments that tested his resolve, reshaped his approach, and ultimately defined his legacy.

These are the fires he walked through—and the lessons that emerged. Don't miss this exclusive conversation on leadership, purpose, and resilience.

"A CEO has three important jobs: decide the direction of the company, hire fantastic people who can get you there, then create a culture where they’re at their best."

David Boynton

Former CEO of The Body Shop and Charles Tyrwhitt

This episode covers:

  • The critical role of a clear, meaningful organisational purpose, exemplified through David’s work with The Body Shop.
  • Navigating significant changes at huge companies while maintaining core cultural values.
  • Culture as a fundamental driver for growth and success, not an add-on.
  • Willingness to reset strategies and challenge existing operational models when market conditions change.
  • Balancing heritage and innovation within longstanding brands.

To tune in, head here:

“When you grow, you can get a dilution of the magic that made your business special and unique—we did lots of work on codifying that magic.”

David Boynton

Former CEO of The Body Shop and Charles Tyrwhitt

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