Zakra Yaqoob

Zakra drives program management in our Client Services practice, and partners with client and internal teams to translate business objectives and strategic/creative solutions into impactful project delivery.

With a background in brand management, advertising and marketing communications, Zakra has extensive experience working with global and complex organizations across Europe, APAC, Middle East and The Americas. She has led initiatives for brands such as HSBC, Samsung, Lloyds Banking Group, HearUSA and Gen, covering areas such as brand strategy, visual identity and activation, change management, employee engagement and go-to-market communications.

Her passion for building world-class brands reflects through her strong partnerships with senior and executive teams, where she combines fresh perspectives, meticulous planning, pragmatism and adaptability. Zakra’s collaborative approach empowers teams to unlock their full potential and navigate exciting transformative business journeys with confidence.

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