Purpose is a strategic business imperative
We are in the midst of profound changes—social, environmental, and economic—which have created an increasingly complex business environment. In times of crisis, businesses need to be able to weather the storm.
This is a pivotal moment for purpose.
Our latest CEO Report findings show that resilience and agility remains the number one challenge for CEOs. Integrating purpose is now even more business-critical.
CEO voices
We spoke with leading CEOs about how they guide their organizations toward meaningful impact and long-term value.
James Ainscough
CEO
Royal Albert Hall
Nick Barter
CEO & Founder
Future Normal
Paul Donovan
Venture Philanthropist
Scott Kirby
CEO
United Airlines
Francesca Lagerberg
CEO
Baker Tilly International
Matt McCarty
Former Chief Strategy & Marketing Officer
Clario
Matthew Wenger
CEO
Relevate Power
Read the report
Find out how to operationalize purpose to engage employees and shape brand identity for long-term resilience.