Key takeaways
Brand is a catalyst for growth.
Unfortunately, it is too often overlooked during pivotal business moments where it can add true value. It's time to realize its potential as a commercial powerhouse.
Investment in your brand yields returns.
This includes enhanced customer loyalty, clarity for your people, market differentiation, and long-term profitability.
Brand powers pivotal business moments.
From entering new markets to securing funding or navigating leadership transitions, a strong brand fuels success during critical business phases.
Where brand delivers the most value
01
New CEO: Clarifying your vision and inspiring action.
02
Strategic market pivot: Building confidence for the future.
03
M&A or Joint Venture: Amplifying the value of the combined entity.
04
Divestments & demergers: Maintain trust and momentum.
05
AI: Stay compelling, relevant, and competitive.
Ready to unlock growth through brand?
Will Bosanko
CEO, UK & Europe
Will leads our UK & Europe business. He works with executive teams to sharpen their vision, clarify their story, and build momentum for growth.
Will believes the best brands are simple and knows how to turn brand strategy into a powerful driver of success at pivotal business moments. He has led transformation programs for global B2B organizations including Statkraft, HERE Technologies and EY.
MaryLee Sachs
CEO, US
MaryLee Sachs opened the doors to Brandpie US four years ago. With over 25 years in marketing communications, she knows how vital transparency and authenticity are in motivating internal and external audiences.
Based in New York, MaryLee has spent significant time in Europe leading international assignments for blue-chip brands including American Express, P&G and PepsiCo.
Related work
Capgemini
Driving growth under new leadership
Updating a heritage brand to signal change while paying respect to its Founder. A new brand was created as a symbol of a new era in time for its 50th anniversary.
Höegh Evi
Strategic rebrand for market momentum
Höegh LNG diversified into solutions for clean energy as they embraced their growing role in the energy security and transition—prompting a new name, positioning, and identity.
Clario
Uniting cultures to create a market-leader
When ERT merged with Bioclinica to create Clario, the new brand for the combined entity needed to pivot the business into the technology industry, rather than medical.
Fastmarkets
Resetting a portfolio to seize opportunity
The Fastmarkets brand was created for Euromoney’s PRA division, establishing it as a market leader. In 2022, Euromoney was rebranded as Delinian after its sale of Fastmarkets.